About My Work & Services
Digital Marketing & Ecommerce Sales Strategist
Trade Development & Connected Commerce Specialist in Beverage Alcohol / THC + CPG
I help beverage alcohol, THC, CPG, and emerging brands grow across ecommerce, retail, and omnichannel channels through connected commerce strategy, digital shelf optimization, retail marketing, and integrated brand execution. My background spans supplier, distributor, retailer, DTC, and marketplace ecosystems with hands-on experience scaling brands in fast-moving, resource-constrained environments.
Brand Growth & Ecommerce
Retail & Omnichannel Marketing
Digital Marketing & Paid Media
Strategy & Commercialization
Beverage Alcohol
THC / Cannabis Beverages
Consumer Packaged Goods (CPG)
Luxury Spirits
Better-for-you Brands
Ecommerce Retail
DTC Ecommerce
Major Beverage Retailers
Amazon
4th Tier / Last Mile
Ecom-Native
Distributor & Supplier Systems
Shopify Ecosystems
Ecommerce & Retail
- Shopify, Amazon Seller Central, Salsify, Syndigo, ReserveBar, Instacart Ads, Drizly
Marketing & Analytics
- Meta Ads, Google Ads, GA4, Tableau, Power BI, SEMrush, Ahrefs
CRM & Automation
- Klaviyo, HubSpot, Mailchimp, Salesforce
Project Management
- Asana, Monday.com, Airtable, Notion, Jira
- Contributed to 400%+ sales growth over six months through integrated ecommerce, paid media, and digital marketing strategy for a luxury tequila brand
- Managed and optimized 100+ ecommerce listings across Amazon US & EU marketplaces, driving 67% US sales growth and doubling EU sales
- Helped launch premium tequila SKUs into Total Wine’s Concierge Sales Program while supporting omnichannel visibility and retailer activation
- Built omnichannel content and promotional strategies spanning DTC, ecommerce marketplaces, retail, and social channels
- Supported retail execution and shopper engagement in high-volume beverage alcohol retail environments
Available for
- Fractional marketing support
- Ecommerce optimization projects
- Digital shelf audits
- Brand & launch strategy
- Retail media support
- Omnichannel marketing consulting
- Contract/freelance engagements
- Startup advisory support
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